When I am reading magazines or browsing the internet I do so with my clients in mind. When I find something I know would be of interest I send it to them, just because. It’s not that I set out to find these things on purpose as a marketing strategy; it is just something that is always in the back of my mind.
I remember once one of my clients had been featured in a news article and I cut the article out and sent her a copy with a little yellow sticky note saying “congratulations”. She was so appreciative I had taken the time to cut out the article because her copy had mistakenly been thrown away.
Even if what you think will be of value to a client isn’t truly, your effort will be noticed and appreciated.