Strategy 1 – KNOW

If your client doesn’t KNOW you how can you expect them to do business with you? The key is giving your ideal client the opportunity to first find you and then to know you and why they can’t live without you!!

So often we forget that it isn’t about us, but rather about the client and “What’s in it for me”!!

The best ways to get your clients to know you is by creating an on-line presence and attracting your ideal client. Other ways to get them to know you are by building a list, direct mail campaigns and in-person and on-line networking. You have to start “hanging” where you clients hang and at ABLE we can assist you to not only find your ideal client, but allow them to get to KNOW you!!

KNOW Idea #1 – Creating an On-Line Presence

The world around us is changing and everyone is turning to the internet today for answers to their questions and solutions to their problems and ultimately looking for businesses that can fulfill those needs. It is so important to create an on-line presence for your business and to become visual to your ideal client. How else can they get to KNOW you and your business?

There are several ways that ABLE Virtual Assistant Services works to create that presence for you:

• Website presence – websites created utilizing WordPress and customized to meet your business needs
• Internet marketing – SEO (search engine optimization), affiliate marketing, email marketing
• Social media marketing – Twitter, Facebook for Business, Linked In

Getting your business on-line is an effective marketing strategy that is proven to get results as long as it is marketing properly.

KNOW Idea #2 – Direct Mail Campaigns

Do you know that it takes several hits before someone can commit you to memory? They won’t KNOW you the first time you meet them or the first time you send them something. They must see your name several times before they will commit your business to memory and think about you.

Our direct mail campaigns take this into account. We develop a seven-step plan for direct mailing that will allow your potential client to develop and build a relationship with you through a continual reminder of you and your business.

One sales letter won’t cut it these days, but at ABLE we can work with you to keep your business in the forefront of your ideal client’s minds.

KNOW Idea #3 – Networking (In-person or On-line)

Perhaps the best way to build a relationship is in person, but with the introduction of the internet today many people have several friends, acquaintances and business associates that they have never actually met in person. This is a fantastic way to build your business.

At ABLE Virtual Assistant Services we can find where your ideal client is hanging out and we can provide you with the information and tools to ensure that your clients not only KNOW you, but they learn to value you and your business.

KNOW Idea #4 – List Building

List building is a great way to gain momentum with your marketing and give you the opportunity to truly allow your ideal client to get to KNOW you. At ABLE Virtual Assistant Services we will set up the tools and resources needed to establish, build and get the results you are looking for from your list. Our goal is to grow your list with valuable and targeted people that fit your ideal client model.