Is it really important that your clients like you? Absolutely! It has been proven over and over again that people buy from those they know and like. Therefore it stands to reason that getting your clients to like you is paramount to your success. How do you go about getting clients to like you as a business? We all know how to do it as individuals in search of new friends and acquaintances. We identify things we have in common, strike up a conversation, ask questions, listen and compare experiences. While we are doing this, we are getting to know each other. Sometimes we like each other. Sometimes we don’t. And that is to be expected. The old adage you can’t please everyone is certainly true not only on the personal level, but on the business level as well. Social Media has made processing of getting to know clients a lot easier and has provided a venue for businesses to get clients to like them.
While social media has been around for years, its popularity and use over the last two years has exploded. Individuals have been using it effectively to plan events, connect with friends and family and network for jobs, employment and all sorts of various interests. Now businesses are realizing the benefits of using social media to grow their client base and increase their overall awareness in the world. Sites such as Facebook can be a great tool for driving traffic to your own site and generating additional revenue for your business. The majority of Facebook users are younger and demographics dictate that they make up a large percentage of a business’s consumer base. If you can connect with them and build relationships around your products or services, they will flock to your site and because they like you, tell their friends about you.
The number one reason a customer or clients leaves a business or stops buying a product or service is because they experience of feeling of indifference. It’s similar to the personal friendship in that when we feel ignored or unappreciated by a friend, we don’t like that and will often end the friendship and look for new more satisfying friendships; ones that are mutually beneficially. The same is true of business relationships. When customer and clients like you, they stay with you. If there comes a time when they don’t like you, your services or products or something you’ve done, you may lose them unless you are paying attention and intervene quickly and efficiently. It all comes back to effective relationship marketing, knowing what you’re talking about, listening to your clients, getting to know them and getting them to like you. All critical success factors in today’s global environment.
If you’re not already doing it, take advantage of all the benefits of Social Media. Connect with your clients and get them to like you by listening and responding to their issues and concerns. When your clients like you, your business is more likely to succeed.