Getting to know your clients is one of the most important things you can do if you hope to keep them and gain new ones. It used to be difficult to get feedback from customers and it was often done in the form of survey or questionnaire. Most people usually didn’t want to participate so the integrity of the responses was questionable at best anyway. Now, the Internet has changed all that. Businesses now have blogs, Facebook pages, forums and other Social Media outlets that allow them to not only interact with clients and customers, but monitor their activity, interests and concerns. Smart business owners now there is a wealth of information to be had in the comment section of their blog. Ideas for improving products and services abound as do ideas for reaching out to your customers. You can bring them into the business by running contests or posting their content on your site. Create events and invite them; offer freebies and incentives to visit your shop or buy your product. All of these methods create awareness, excitement and participation which will ultimately grow a business’s customer base because we live in a society that relies heavily on word-of-mouth to choose products and services.
Listen to what your clients are saying and ask questions. You’ll get to know them very quickly. You’ll discover what they like and don’t like and what they want and don’t want. Take advantage of the tools at your fingertips and reach out to them. Having said that, don’t inundate them with information and posts. That can drive otherwise committed customers away. We all know that nagging family member that we love, but when she/he starts talking, we don’t really listen. Well, the same is true for business relationships. Be careful not to stalk your customers or send them too much information. If you’re paying attention, it will be clear what you should do.
Learn from your clients always and know that the relationship will always be changing. They may be happy at one point in time, yet experience some dissatisfaction at another point. Knowing how to handle the dissatisfied client efficiently and effectively will keep your business running smoothly and your client base intact. Loyalty is an important aspect of every relationship marketing program and it is only earned by getting to know your client and then meeting their expectations and needs.
A satisfied client will happily introduce you to other clients and so on and so on. Knowing how to reach your clients, listening to them, and responding to their issues, problems and concerns demonstrates that as a business you know and care about your clients. It goes a long way to developing customer and client loyalty. Think about ways strategies you have developed in your business to get to know your clients and how you can improve of those ideas. Be sure you’re listening to your clients because listening truly is the best way to get to know someone.