I am a huge advocate of the power of a newsletter. This allows you to provide your reader with an inside look at you and your business. What better way to build a relationship with your target market than through consistent opportunities to show your expertise. I always suggest the shorter your newsletter, the more likely someone will read it. A newsletter should be a quick read and offer the reader the opportunity to learn more through a link to your website or blog. When someone sees a newsletter is lengthy they are more likely to set it aside to read later, which very rarely ever happens.
A shorter newsletter which is setup with the possibility of skimming has the best chance for being read. This is best done by the use of bold for key words and by utilizing bullet points. I also suggest the more frequently you send out your newsletter, the more likely your reader is to remember you. Remember the goal of your newsletter should always be to build your list and the best way to do this is to provide enough value someone would want to pass along your newsletter to a friend.
If you would like to learn more about the power of an ezine, I suggest you download my friend Ali Brown’s (aka the Ezine Queen) report Ezine Publishing Profits.