The media is always looking for an expert opinion for their articles. By offering this “expert” opinion to their readers, it provides their article with more credibility. For you, as the expert, it provides great exposure for your business.
A great resource for finding reporters who are looking for experts on a variety of topics is helpareporter.com. Once you signup you are provided with a daily listing via email and you can apply to help a reporter in a variety of ways, through a variety of media outlets on a variety of topics.
Oh and when you do get media exposure I would love to hear about it!!