Linked in is a great marketing tool, especially for business to business marketing. If your target market is any kind of business you need to get your business on linked in and consider answering the questions which are often posed on Linked In. Being selective about answering those questions which matter to your target market allows you to show your expertise and exposes you to your target market.
Another tool you may want to consider is posing your own questions of your target market. This will really give you the opportunity to gain some valuable insights into the questions and problems which are hindering your potential clients.
Good luck and don’t forget to connect with me when you get there!!