Twitter is an excellent way to show your expertise, especially if you take the time to grow a list of targeted followers that will be interested in what you have to say and benefit from it. Here are a couple of tips that I use when coming up with my daily tweets:
- Twitter has become a whole new language of its own and for many people they are mystified by some of the “tweets” they are reading. In an effort to stick with 140 characters, people have turned to short forms that are sometimes hard to decipher. If you are interested in working with twitter I suggest you avoid short forms whenever possible and stick to providing valuable content for your followers. I always suggest to my clients they create a repetitive campaign that showcases their expertise.
- Ensure your tweets are closer to 120 characters so if someone wants to retweet you they have the opportunity without having to “monkey around” with your original tweet to make it fit into 140 characters.
- Make sure that you are providing valuable content and not just using twitter to sell yourself, your business and your services or product. Remember the key, relationships first … show them you care about them and the sales will follow.
Remember, twitter is not a marketing strategy that can be explained in a few simple paragraphs so if you are not familiar with twitter I suggest you do some research and learn all you can about this amazing marketing tool. If done properly it can work well for your business; the key is being careful and conscientious of others.
Good luck and happy tweeting!! P.S. if you share your twitter name I will be sure to follow you.