Over the last couple of weeks I have given you a lot of different ways to show your expertise.
Remember the key with all of these expertise based marketing strategies is the repurposing of content. For example, an answer on linked in becomes a blog post, which is posted as an article and added to your newsletter. From this information you can also create a number of twitter tips and you have the great start of a teleseminar or webinar.
Don’t try to make too much work for yourself. A few simple changes, a couple of tweaks, some “exclusive” content and people won’t realize one article can be used in so many ways.