Experts are defined as a person who has extensive skill or knowledge in a particular field (The Free Dictionary.com).
Each and every one of us is an expert of something and this expertise is gained through education and/or experience. Many times we don’t give ourselves enough credit because we gained our expertise from the “school of hard knocks” by getting out there and learning by doing. You don’t need a degree to be an expert, you just have to be able to “walk the walk and talk the talk.” You must be able to back up what you know. Once you are able to prove to others you are indeed an expert you can build trust at the same time and thus build your business.
Over the next couple of weeks I will be providing you with some ideas of ways you can show your expertise and build trust with your potential clients.