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What's a Virtual Assistant?

A Virtual Assistant is a business owner who provides administrative support and specialized services to assist businesses and executives with their overflow. A Virtual Assistant can handle any task that is usually handled by an in house employee, but unlike an employee, a Virtual Assistant shares your goals to succeed in business -- we only succeed if our clients succeed.

You Say Nitch, I say Neesh … What’s All This Talk about Niche?

One of the biggest questions I see on message boards and hear from new business owners is “How do I get clients?” Many have the opinion when first starting their business that the clients will just be “chomping at the bit” waiting to purchase from them. However, running a business is not as easy as “Build it and they will come”. You must work at attracting your ideal client and the easiest way to do that is by developing your niche in the marketplace.

Simply put a niche is what attracts your ideal client to you. A niche is what makes you “stand out” from your competition … it is the one thing that allows others to determine that working with you, over your competitors, is in their best interest. A niche can be defined by a particular client, a particular service or a particular geographical area that you service. It is the target that you are striving to reach.

Imagine the array of potential clients to your business as a dart board. Your niche is the bulls-eye in the centre of the board. Just as throwing a dart and hitting the “bulls-eye” earns you the most points in a game of darts, by hitting the niche “bulls-eye” you earn the greatest return for your time and investment.

Although, in the game of darts you collect the most points by hitting the bulls-eye, you can also collect points for hitting others around the dart board. The same holds true in business, just because you have your niche (or bulls-eye) doesn’t mean you can’t earn “points” from others. The bulls-eye is simply something to aim at. When you choose a niche to aim at, I am sure you will see your business begin to grow and thrive.

The second thing to keep in mind with a niche is that it must be very clearly defined. Your niche needs to be able to know you are looking for them and you do this by allowing them to identify with you and your business. Here are just a few ways to define your niche:

Your Wording
Have you clearly defined your niche and given someone the opportunity to find you? Don’t be afraid on your website or in your marketing materials to spell it out for them in very clear words. “Our ideal client is ….”, “We specialize in ….”, etc.

Your Brand
Does your brand appeal to your niche? What images will your brand conjure among your niche? Remember that your brand extends into such things as your logo, the colors you utilize in your business, your business name, your tagline, etc.

Your Pitch
When you are talking to others and "pitching" your business are you clear with others just what it is that you are looking for and what it is that you provide?"

Finally, remember the most important reason for choosing a niche market is to allow yourself to become an expert within that niche. In business, failure will surely come to those that try to be everything to everyone. Once you choose a niche and make it your goal to be the best that niche has to offer, a true expert in your niche, your business will not only flourish and grow, but it will thrive!!
 

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