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What's a Virtual Assistant?

A Virtual Assistant is a business owner who provides administrative support and specialized services to assist businesses and executives with their overflow. A Virtual Assistant can handle any task that is usually handled by an in house employee, but unlike an employee, a Virtual Assistant shares your goals to succeed in business -- we only succeed if our clients succeed.

What’s In It for Me? It’s Okay to Be Selfish!!

“What’s in it for me?” The answer to this question may just be the key to having a truly successful and thriving business. If you can answer this question on behalf of your ideal client and market with that answer in mind, you will have creating a thriving business all figured out. Easy isn’t it? Well it should be easy once you figure out why that answer is crucial to taking your business to the next level.

When your ideal client is trying to decide whether to buy from you or not, it all boils down to selfishness. If you cannot fulfill a need, want or desire they need filled then they will definitely not purchase from you … it’s as simple as that. So the solution to creating a thriving business is to first determine what that need, want or desire is and then fulfill it. Gearing the marketing of your product or service to fulfill that need, want or desire will ensure the success of your product or service.

So what need, want or desire does your product or service provide for? I know that each of us thinks that people cannot live without our product or service, but that just is not true. People are living right now without it and living just fine … but it is up to you to change that. You need to make your target client realize that they cannot live another day without purchasing from you.

Many people make the mistake of marketing with features and advantages in mind as opposed to the benefits (whether real or perceived). Look to your marketing campaigns, past and present. Did you tell people all about the great things that your product or service did? If you answered yes then this could be why your marketing campaigns are not working. Here are some examples of marketing based on features and advantages.

- "Our fabulous blue felt-tip pens have easy grip handles"

- "These super duper shovels are curved for painless lifting"

- "Virtual Assistants handle your administrative tasks remotely"

Benefits answer the pain that you will solve, the problem that you will fix and the desire you will fulfill by purchasing your product or service. It is the benefits that will truly answer the questions "What's in it for me?", "Why should I care?" or "Why is your product/service better than your competition's?"

- "Write for hours with our easy grip fabulous blue felt-tip pens that reduce writer's cramp"

- "Stop throwing out your back by utilizing the super duper shovel"

- "Gain six extra weeks each year by partnering with a Virtual Assistant, ask us how"

Once you start marketing with the benefits in mind, remembering your client's buy because of their selfish needs, wants and desires and remember to answer your client's questions "What's in it for me?", "Why should I care?" and "Why is your product/service better than your competition's?" you will start seeing improved results in your business and be well on the road to creating a thriving business.

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