Business Cycles - Riding the Coaster!!

 

I remember when I first started my business and I thought that business cycles would never affect me, but was I ever wrong. Maybe the Virtual Assistant industry is not subject to obvious cycles such as the construction industry, accounting industry and so on. However, each and every business is subject to cycles and we would be fooling ourselves if we didn’t plan for them.

Here are just a few business cycles that we should be aware of and plan for:

1. Seasonal Cycles
The weather can play a key role in cycles within your business. Are you busier in the spring and summer or in the fall and winter?

2. Economical Cycles
Spending can be very dependant on the economy on a whole. During economic booms people are more likely to spend their money openly, but tend to be a little more frugal during a recession.

3. Psychological Cycles
These cycles can include client behaviors and the way our clients are behaving or thinking at any given moment. If you are dependent on tourism dollars, what are your clients’ vacation trends like?

Of course, there are a number of different cycles and surviving them will be dependent on being able to identify what cycles your business is affected by. Thinking that cycles won’t affected your business is a grave mistake.

Finally, remember it is important to take a good hard look at your clients and determine their cycles too as they will affect us as well. If your biggest clients are students, are you likely to have sales in the summer when they have all returned home from their studies?

Planning for business cycles and staying one step ahead will be the best way that you can ensure that you have created a thriving business.